Fittingbox launches reliable and patented pupillary distance measurement online tool
Unblocking online buying obstacles
In response to the ever-growing demand for seamless and accessible online solutions within the eyewear industry, Fittingbox has developed a mobile-friendly and easy-to-use solution to complete the user buying journey when shopping for frames.
Back in 2017, Fittingbox already made the process easier when they launched a desktop-based solution that featured the input of an optician to allow distanced PD measurements.
Since then, ecommerce has boomed but a major roadblock remains: shoppers often don’t know their pupillary distance, which prevents them from finalizing their purchase.
To ensure a seamless user experience, this solution is mobile-first, without any app to download, and can be embedded on any eyewear website. A user-friendly interface with step-by-step instructions and clear visuals makes the measurement process intuitive and straightforward.