Essilor, the leading vision care brand of EssilorLuxottica, announces breakthrough progressive lens innovation: Varilux® XR series™
Powered by behavioral artificial intelligence, Varilux® XR series™ is the first eye-responsive progressive lens for instant sharpness in motion.
In a first, EssilorLuxottica’s scientists have harnessed the power of artificial intelligence and combined it with their unmatched understanding of consumer lifestyles to create the best overall progressive lens*: Varilux® XR series™.
In today’s modern lifestyles, our eyes are moving 100,000 times a day to process all the visual information we are exposed to. Moreover, researchers from EssilorLuxottica studied over 6,500 consumers to enrich their understanding of presbyopes’ lifestyles and visual challenges.
The Group has gathered over one million data points to develop a breakthrough behavioral modeling system that predicts how presbyope individuals will look at objects around them.
“The power of artificial intelligence lies in the quantity, quality and variety of data and the way they’re analyzed. The insights we established from data collected from customer orders, real life wearer tests, in store measurements and physiological models are exclusive to EssilorLuxottica. Thanks to the digital twinning technology, we can now establish a visual behavior profile for every single prescription and provide the first eye-responsive lens that respects the natural behavior of the eye.”, commented Norbert Gorny, Co-chief Operating Officer at EssilorLuxottica.
Varilux® XR series™ wearers benefit from instant sharpness, even in motion, with up 49% more vision volume** compared to Varilux X series. In independent third-party tests, 87% of consumers, mostly wearing premium progressive lens, preferred Varilux XR series to their previous lenses, after trying them, with no change in their prescription***. And 95% of wearers adapted to their new lenses on the first day.
In keeping with customers’ expectations and EssilorLuxottica’s commitment to reduce its footprint on the planet, Varilux® XR series™ is an eco-design progressive lens. This is certified by a life-cycle analysis run by an independent third party that brought to light a 19% reduction of plastic consumption resulting in -6% CO2 emissions.
*Based on Essilor R&D simulations – 2022 – calculation based on lenses measurements weighted by the level of importance of each criteria for progressive lenses declared by users
(Quantitative Consumer study – Ipsos – Q1 2022 – BR/FR/IT/UK/US – n=4000 progressive lens wearers) – Simulations done on most relevant competitive brands : brands with good level of awareness among consumers (Consumer Lens Brand Tracking – Ipsos – Q3 2022 – BR/CA/CN/FR/IN/IT/UK – n=8000) & offering premium progressive lenses
**Internal R&D simulations – 2022 – vs Varilux® X series™ and vs average performance of competitors most-known lens brands (Consumer Lens Brand Tracking – 3rd independent party – 2022 -BR/CA/CN/FR/ IN/ IT/UK/US (n=8000)). Volume of vision considers sharpness and fluidity of vision.
***No change of prescription
Varilux® XR series™ – in-life consumer study – Eurosyn – 2022 – France (n=73 progressive lens wearers)