OutsideClinic launches national TV advert
The Ad is aimed at raising awareness of home eye care services
OutsideClinic, the UK’s largest and fastest growing provider of home eye care services, has launched its first national television advert in almost a decade, as it looks to increase awareness amongst older people that they may be eligible for an NHS-funded eye test at home.
The 30-second television advert will run through Sky AdSmart to allow for improved targeting of housebound customers. It first aired yesterday (Monday 7th November) and will continue for six weeks initially, with plans for the advert to be rolled out in other postcode areas in the New Year.
The commercial follows the journey of a domiciliary patient, from having an eye test in the comfort of her own home to receiving her new glasses and then fully enjoying the benefits of improved eyesight.
Commenting on the rationale behind the new advert, Nick Wright, marketing director at OutsideClinic, said: “While 460,000 eye tests were conducted in a domiciliary environment in 2020, research indicates that 2.7m people in the UK would actually benefit from such care, suggesting the majority of suitable people either don’t know about domiciliary eye care or there is not enough provision in their area.
“As the UK’s biggest provider of domiciliary eye and hearing services, we’re on a mission to address both of these challenges in order to ensure that no one gets left behind – especially those most in need.
“We’ve recently expanded the already broad range of career opportunities we offer as we look to address the optometrist gap in the sector, and now, through this new advert, we’re aiming to boost awareness of the eye and hearing care services available to housebound patients as we look to help more people than ever before.”
The move comes as the company continues to experience strong demand for its services, with its team of optometrists delivering a record 85,000 clinics in patients’ homes in the first half of this year.
To meet this growing demand, the company recently launched a Joint Venture Partnership Model, providing optometrists with an opportunity to build and run a fully supported domiciliary practice – with guaranteed client acquisition, comprehensive marketing support and ongoing business development all included in the package. Its introduction builds on the existing employed opportunities the company offers optometrists in a broad range of domiciliary settings, from patients’ homes through to care homes and sheltered accommodation.
To watch the new advert, click here: Outsideclinic.co.uk/eye-test-at-home/