LIGHTBIRD flies further with the Flying Away campaign
To celebrate its third year, Corrado Rosson’s Belluno-based brand launches “Flying Away”, the new campaign dedicated to lightness and freedom.
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The two protagonists embark on a flight without destination or boundaries, in an attempt to escape with style from the daily routine by wearing the new LIGHTBIRD women, men and unisex frames.
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The first collection includes two women’s models TIME LBO19 and TEATHER LB022 in bright colours: fluorescent green, yellow, purple, burgundy and havana combined with anthracite and black aluminium anodizing.
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The innovation of LIGHTBIRD is innate in the business model: from the QR code placed on the terminal of each pair of glasses it is possible to connect to the Light_NEST website, which allows to create a functional relationship between the company, the optician and the customer.