LIGHTBIRD flies further with the Flying Away campaign
To celebrate its third year, Corrado Rosson’s Belluno-based brand launches “Flying Away”, the new campaign dedicated to lightness and freedom.
The two protagonists embark on a flight without destination or boundaries, in an attempt to escape with style from the daily routine by wearing the new LIGHTBIRD women, men and unisex frames.
The first collection includes two women’s models TIME LBO19 and TEATHER LB022 in bright colours: fluorescent green, yellow, purple, burgundy and havana combined with anthracite and black aluminium anodizing.
The innovation of LIGHTBIRD is innate in the business model: from the QR code placed on the terminal of each pair of glasses it is possible to connect to the Light_NEST website, which allows to create a functional relationship between the company, the optician and the customer.