Understanding Polaroids

Before Designer fashion sun wear like RayBans, Police and Airforce took to the streets in the late 80s and 90s every one had a pair of Polaroid sunglasses. Then the technology seemed to lose touch with fashion and very few sunglass stands sold polarised lenses.

Now they are back not only in pre-made sun wear but also available as prescription lenses. As well as reducing light reaching the eye (dazzle) and harmful UV rays affecting the eye’s components over a lifetime like most sunglasses polarised lenses cut out glare caused by surface reflections.

POLARIZATION EXPLAINED

POLAROID POLARIZING LENSES - VERY DIFFERENT FROM CONVENTIONAL SUNGLASSES

Normal sunglasses only darken the view. Good quality polarizing lenses enhance your vision. Here's why:

Daylight travels in all directions. When reflected from a horizontal surface - like a road or water - light often becomes heavily polarized in the horizontal plane.

Vertical light is useful to the human eye. It enables us to see colours and contrasts, while concentrated horizontal light simply creates optical noise or glare, restricting visibility and creating a potentially hazardous situation.

The unique Polaroid polarizing lens, contains a vertically-aligned filter that blocks horizontally polarized light highly efficiently. The Polaroid polarizing lens allows only the useful vertical light through to the eye, creating glare-free visibility with natural colours and contrasts.

Polaroid polarized sunglasses give you PERFECT VISION.

Wearing Polaroid Polarized Sunglasses means:

All these factors contribute to superb optical comfort, enabling improved concentration. And whatever you're doing, your reaction time is shorter, which means you're safer - especially when driving.

Polaroid's high-quality lenses provide the highest possible levels of polarizing efficiency and performance, setting them apart from many other manufacturers of polarizing filters.

POLAROID POLARIZED CLIP-ONS - VERY DIFFERENT FROM CONVENTIONAL CLIP-ONS

Normal Clip-Ons only darken the view. Good quality polarizing Clip-Ons enhance your vision. Here's why:

Daylight travels in all directions. When reflected from a horizontal surface - like a road or water - light often becomes heavily polarized in the horizontal plane.

Vertical light is useful to the human eye. It enables us to see colours and contrasts, while concentrated horizontal light simply creates optical noise or glare, restricting visibility and creating a potentially hazardous situation.

The unique Polaroid polarizing lens, contains a vertically-aligned filter that blocks horizontally polarized light highly efficiently. The Polaroid polarizing lens allows only the useful vertical light through to the eye, creating glare-free visibility with natural colours and contrasts.

Polaroid polarized Clip-Ons give you PERFECT VISION.

Wearing Polaroid Polarized Clip-ons means:

• Glare-free vision
• Clear contrasts
• Natural colours
• Reduced eye fatigue
• 100% UV400 protection

All these factors contribute to superb optical comfort, enabling improved concentration. And whatever you're doing, your reaction time is shorter, which means you're safer - especially when driving.

Polaroid's high-quality lenses provide the highest possible levels of polarizing efficiency and performance, setting them apart from many other manufacturers of polarizing filters. Polaroid Clip-ons are an excellent product with tangible and easily-demonstrated benefits for the consumer.

Further information on sunglasses, coatings and tints

Sunglass Feature: Protecting Your Eyes in the Sun

Sunglasses in Fashion this Season

Trends in Adult Sunglasses

Trends in Kids Sunglasses

Polarised Sunglasses

Specialist Tints

Sunglasses from Norville

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