Found in Translation: Brulimar Revamps its Website for Global Domination
Brulimar Optical Group has re-launched its website in response to international demand, adding five additional versions in popular European languages. In addition to English, the site is now available in French, German, Spanish, Italian and Russian.
The overhaul stems from Brulimar’s growing appeal across international markets, with the group recently announcing new distribution deals in the Ukraine and Poland, following a significant partnership with GV Global in India in 2011.
Howard Librae, managing director of Brulimar, said: “We are seeing a marked increase in global demand for iconic British lifestyle brands such as our Pineapple, Lee Cooper and Bench eyewear collections. The availability of our website in these widely-spoken languages reflects our commitment to capitalising on the strength of international sales.”
“We are very pleased with the initial feedback we’ve had from customers, and anticipate a significant increase in revenue from online transactions,” he adds.