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Brulimar Drives Business in Eastern Europe

Brulimar Drives Business in Eastern Europe With Primavision Deal

April 2012

Brulimar Optical Group, the UK’s largest designer and manufacturer of eyewear, announces a new distribution deal with Primavision that will see its best-selling Bench, Lee Cooper and Pineapple eyewear frames launch into new Eastern European territories.

The partnership means three of Brulimar’s most popular British brands for both adults and children will be available to optical retailers in Poland and the Ukraine for the first time.

All three brands are among some of the most well-loved urban fashion labels in Europe, each with a strong heritage and unique personality. Managing director, Howard Librae, is confident that the brands’ latest collections will be warmly received in the two new countries:

“Brulimar has made its name through translating iconic British lifestyle brands into frames as aspirational as the labels themselves – which is why each collection has experienced such phenomenal success. We are excited to be bringing the latest collections and styles to Poland and the Ukraine and we predict strong sales in each territory.”

“This deal with Primavision is an important milestone for Brulimar as we continuously seek opportunities to expand our business and presence in new European territories,” he adds.

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