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Impressionist 3 Makes Big Bang at Science Museum

Impressionist 3 Makes Big Bang at Science Museum

April 2012

Rodenstock unveiled its award-winning, state-of-the-art consulting and video centering system to more than 150 opticians at London’s Science Museum.

The ImpressionIST 3 boasts an easy-to-use 3D video centering system which enables dispensing opticians to measure client’s exact spectacle specifications without the need for a cumbersome measuring attachment.

Guests enjoyed champagne and canapés before presentations from Dr Dietmar Uttenweiler, Head of Strategic Business Unit Lenses, and Nelson Mendoza, Senior Manager Tools and Services. Following on-stage demonstrations, opticians were able to try their hand at using the high-precision instrument with guidance from the Rodenstock UK team.

Dietmar Rathbauer, Rodenstock UK Managing Director, said: “We are always looking at ways to use the latest technology to enhance patients’ experiences and support practices. ImpressionIST 3 enables opticians to move the technology from the consulting room into the dispensing area and enhance the professional and technical image of the practice.”

Portrait pictures created by the innovative 3D stereo camera system are available instantly and can be used to demonstrate the appearance of various frames and lenses to the customer.

The precision measurement makes it possible to create spectacles that are highly individual and satisfy the demands of each patient. ImpressionIST 3 also works with WinFit Reference ordering software, so the lens order is transmitted instantly and accurately.

Market research has shown up to 32% more lenses and 85% higher quality lenses are dispensed with a 3D video centering system, offering practices increased sales and profits.

Dietmar added: “The Science Museum was the perfect venue to launch the high-tech ImpressionIST 3 system. One of the many fascinating items on display is the Whittington stereoscope, which helped diagnose sight problems and test the vision of both eyes working together from 1925-1940. At Rodenstock, we’re proud to launch the latest 3D technology that, with its sleek, modern design, creates appeal and intrigue with customers and helps reinforce messages of expertise.”

ImpressionIST 3 is available in three contemporary versions – floor standing, wall mounted and tabletop – providing maximum consulting technology for minimum space.

Rodenstock has been granted a coveted iF Product Design Award for ImpressionIST 3 by an expert panel of judges from design, industry and education, who praised the level of innovation, functionality and design.

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