Children's Eye Health Campaign 2011
In yet another of its public affairs campaigns the Optical Confederation is leading the Optical Sector to campaign for the encouragement by parents to include a sight test in their back to school routine this summer to ensure that their child's vision is not forgotten about. Statistics show that up to 1 million children in the UK will return to school this year with an undiagnosed vision problem.
Few people know that up to 1 million children in the UK currently have an undetected vision problem. Poor eyesight can have a significant effect on children’s ability to learn and on their behaviour – yet often goes unrecognised by teachers, parents and by children themselves.
The campaign aims to encourage parents to include a sight test in their ‘back to school’ routine this summer to ensure that their child’s vision is not forgotten about.