Children's Eye Health Campaign 2011

June 2011

In yet another of its public affairs campaigns the Optical Confederation is leading the Optical Sector to campaign for the encouragement by parents to include a sight test in their back to school routine this summer to ensure that their child's vision is not forgotten about. Statistics show that up to 1 million children in the UK will return to school this year with an undiagnosed vision problem.

Few people know that up to 1 million children in the UK currently have an undetected vision problem. Poor eyesight can have a significant effect on children’s ability to learn and on their behaviour – yet often goes unrecognised by teachers, parents and by children themselves.

The campaign aims to encourage parents to include a sight test in their ‘back to school’ routine this summer to ensure that their child’s vision is not forgotten about.