Kirk Originals unveil central London flagship store
Leading global eyewear brand Kirk Originals celebrates the official launch of the central London flagship store this coming January 27th. The new store located at 6 Conduit Street, on one of London’s finest shopping destinations, will provide a fun, fashion-focussed experience stemming from over 20 years of passionate eyewear design.
The flagship features a devoted ground floor of glasses and sunglasses with full eye examinations and fittings available in the basement. Breaking away from traditional style opticians, the store ambiance is stylish and contemporary taking inspiration from the latest KINETIC collections with huge in-store projections, and a front window display with a stunning showcase of blinking ‘lenticular’ eyes that change as shoppers move around.
The team of knowledgeable Kirk Originals staff offer a truly unique service to help clients find the perfect pair of glasses, including a dedicated in-store optician for eye examinations and prescription fittings by appointment.
The only place in the world where consumers can find the full Kirk Originals collection, each frame is displayed as a work of art enticing consumers to try on at their leisure. The store also stocks a selection of exciting independent eyewear brands entirely exclusive to the UK; including The Leisure Society, a brand new collection by Californian designer Shane Baum and Undostrial, a superbly colourful metallic range from Paris.
Jason Kirk, MD of Kirk Originals comments “We are extremely proud and excited about the new Kirk Originals flagship store. We wanted to create a fashion store that excites the shopper, provides a unique experience and ensures they leave with a pair of Kirk Originals glasses that makes them look and feel fabulous.“
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