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Award for Hoya for best scratch resistant coating

International Award for best Scratch resistant coating awarded to Hoya

May 2010

Hoya’s Hi-Vision LongLife AR coating, brings the highest scratch resistance of all according to the rigorous Bayer testing, has just scooped an international award.

IF Material Award to HoyaRaising the barrier in coatings, the super anti-reflective, water and dirt repellent, and anti static properties have been recognised with the iF Material Award of 2010. The award is an important international trend barometer of material technology, which each year attracts submissions from a broad spectrum of industries.

“The outstanding durability and performance of Hoya Hi-Vision LongLife has been recognised not just by this latest accolade but also by the toughest testing conducted by Colts Laboratories.  This awarded the highest marks for scratch resistance, and in trials of reflection, water and dirt resistance, anti static and extreme temperatures,” said Martin Batho, Managing Director of Hoya Lens UK.

Confident of the longevity of the coating, Hoya provides a three year warranty on manufacturing defects, knowing the importance that such an assurance of confidence can provide for the practitioner to pass onto patients.

According to the iF Award judges –“In material technology it is not about making something new, but about making something better.  The importance is to find the right balance between design and material.”

Hoya’s own rigorous testing of the coating includes four minutes of direct grit abrasion, wire wool and razor blade cutting for the premium coating.

“Patients who have been dismissive of coatings in the past are likely to have a very different experience with this unrivalled but proven, technology,” added Martin Batho.

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