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Optical Product of the Year Awarded to Hoya

Optical Product of the Year awarded to Hoya

April 2010

Hoya’s premium individualised freeform lens has beaten off competition from other international optical products to win The OPTICIAN’s highly coveted OPTICAL PRODUCT OF THE YEAR.

The Hoyalux iD MyStyle, praised by opticians who choose to wear the lens, was singled out for its distortion-free vision at all zones, high levels of personalisation in lifestyle and fit, its wide field of vision, and virtually non-existent “swim effect”.

“The fact that so many opticians are opting to wear this lens themselves says it all. Practitioners are finding that even those patients with complex prescriptions, new varifocal wearers or those who have not been satisfied with varifocals before, are enjoying the benefits that this front and back surface freeform technology brings,” said Paul Bullock, Hoya’s Professional Services Manager.

“Hoyalux iD MyStyle is all about quality: quality of the lens, quality of the training that we provide in dispensing the lens, the quality of support for the optician and most importantly, the quality of the visual experience and level of satisfaction for the customer,” he added.

The lens is available in a choice of indices, with Super HiVision AR Coating and a photochromic option, the lens was launched in January 2009 and is supported by the dispensing tool; MyStyle iDentifier and video measuring which links directly into Hoyalog, for seamless ordering.

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