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Rip Curl Distribution Agreement

Swiss Eyewear Group and ADCL announce a European distribution agreement for the Rip Curl brand

June 2014

The Swiss Eyewear Group (International) AG and ADCL announce the signing of a partnership agreement for the European distribution of the Rip Curl brand.

“We are extremely pleased to enter into this partnership. There is enormous synergy potential with ADCL and the Swiss Eyewear Group joining forces to internationally distribute the popular Rip Curl brand. Rip Curl is a very intriguing brand that will perfectly complement the Swiss Eyewear Group’s product portfolio. Adding this edgy, highly recognized global brand is creating a lot of excitement within the Swiss Eyewear Group as well as with our European distribution partners” says Jerry Dreifuss, CEO of the Swiss Eyewear Group (International) AG.

The new Rip Curl eyewear collections will be launched through the international distribution network of the Swiss Eyewear Group at the start of the 2014/2015 sunglass season and will be displayed and promoted using a well thought through, effective marketing and point of purchase concept to be recognised by customers. 

The Swiss Eyewear Group has a presence with its INVU. ultra polarized eyewear collection in over 40 countries around the globe. INVU. is a registered trademark of the Swiss Eyewear Group (International) AG.

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