Fashion with Kids in mind
Now Kids can enjoy the same fashion experience that adults have long enjoyed with many companies providing reasonably priced innovative frames:
Here is our latest selections
Zoobug brings fresh colour, texture and material effects
New focus for 2014 Collections to be seen at SILMO 2013.
With only 2 weeks to go to the first of the Autumnal vision exhibitions, this one in Paris to coincide with the Paris Fashion Weeks Zoobug announce new styles to be launched.
Innovators in children’s eyewear, ZOOBUG will launch their latest designer collections at SILMO, featuring the iconic ZOOBUG DAISY sunglasses (3 new colours coming in 2014), first launched in 2008 and bestsellers, the round Sunny and Aviator and Wayfarer-inspired sunglasses. The styles will include new colour combinations and the effects of the materials will have a new dramatic twist.
The circular shaped SUNNY is released with a fashion-forward croc print effect at the temples, in line with catwalk trends for the season ahead. All Zoobug sunglasses feature UV protective polarised lenses and all frames are designed to be lightweight, comfortable and robust. A choice of nose fittings is available for all sunglass models to ensure a great fit for all children’s faces.
ZOOBUG will also be expanding its optical collection, adding bigger eye sizes for bestselling styles, Mimi and Stomp to target the teen market (49mm as well as 43, 45, and 47mm). Both designs are now offered in a choice of 6 exciting colourways. The optical collection will focus on vintage-inspired shapes and colours, with highlights including thinner acetates in tortoise and natural tones, and super feminine shapes in a palette of dreamy pastels.
Based in London, ZOOBUG is a trendsetting specialist in children's eyewear. The brand is famous for creating the original award-winning ZOOBUG Daisy frame, both as a sunglass and an optical design, and this remains its signature design in the collections.
ZOOBUG was created by eye surgeon Dr Julie Diem Le in 2006. Since then, the children's eyewear market has grown; ZOOBUG remains the leading independent label for high-quality frames with individual expression and original, trendsetting styling.
Rodenstock has added two new Memory Titanium models to its successful kids’ range of complete spectacles – the R4395 and R4396, available in a selection of bright, fun colours with different lens options.
Memory Titanium spectacles are incredibly light yet strong and adjustable. This, combined with memory metal technology, creates a highly flexible bridge and sides, making the frame extremely shock resistant – essential for kids.
Comfort is also a big priority for children, says Rodenstock UK’s Business Manager Eyewear, Damien Klevge. “Fit is key for anyone who wears spectacles and especially for children as they tend to be less careful with their specs. All Memory Titanium Rodenstock Kids frames have fully adjustable sides with the added option to have them shortened for maximum wearing comfort,” he adds.
“Our models feature two components, plastic and rubber, on the temples which offers a fantastic look with long-lasting quality and sturdy fit.”
Fresh colours are a must-have spectacle trend for young girls with popular colours being pink, orange and purple, while young boys favour more masculine and traditional colours like blue, brown and black. Rounded, soft-angled eye shapes are trending styles for the under-10s, says Damien.
“Rodenstock Kids frames are easy to wear and ensure cool designs suitable for any child with a selection of vibrant and fresh colours. Each is available in a fashionable eyeshape.”
Back-to-school cool by Bench, Lee Cooper and Pineapple Eyewear
Bench, Lee Cooper and Pineapple’s top-selling eyewear collections for kids are ideal for label-savvy children, tweens and teens who want go back to school in style.
Bench optical glasses come in a range of cool angular frames, with shades of pink for the girls and gunmetal military colours for the boys, perfect for inspiring confidence while taking those first steps back into the classroom. All frames are made from state-of-the-art flexible materials that are stylish, comfortable and strong enough to endure any tests the school year brings.
Lee Cooper glasses truly embody the spirit of the iconic jeans and lifestyle company, while Pineapple glasses reflect the energy and feminine styling of the much-loved dance brand.
Both ranges tap into the trend for adult-style frames, with a focus on sleek and stylish eye shapes and sophisticated, modern temples. The collection is in-keeping with Lee Cooper’s 100-year heritage, with classic branding and timeless style. Designs in the boy’s collection include aviator and round eye shape frames, along with denim-inspired colours.
New frames in the Pineapple for girl’s collection reflect the fresh and funky attitude of the world-famous Pineapple Dance Studios in London. Made using light stainless steel, designs include the use of stylish animal-print temples and demi-coloured and vibrant floral acetates.
“All of these eyewear ranges are part of well-loved and established brands and this means they are the perfect choice for kids to wear when they return to school in September. All of the glasses have experienced phenomenal popularity since launching and by incorporating the very latest in adult fashion and state-of-the-art eyewear materials with such brilliant brands, we are expecting fierce demand for them,” says Howard Librae, managing director of Brulimar Optical Group.
All frames cost between £30*and £65 and can be found at D&A, Boots, Optical Express, Specsavers and independent retailers.