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Top UK Brands to be Showcased in Milan

Top UK Brands to be Showcased in Milan

March 2012

MIDO, the largest of spectacle frame exhibitions in Milan provides great showcase for top brands available from UK stockists

One of the biggest of Europe’s optical exhibitions opens in early March and it has prompted a number of global and UK companies to launch new products. Her are just a few to tempt you back to the Opticians this year.

Silhouette announce their Sunglass launch at MIDO 2012

Silhouette will be showcasing the new SUN2012 collection at MIDO from the 11th-13th March. The details of where the Silhouette stand at MIDO is located are:

Fieramilano - MIDO
c/o Silhouette International, Pavillon 16, Booth H17 L22
Strada Statale del Sempione, 28
20017 Rho (Milano)

Mylocaloptician has been invited to a special launch day in London at St Martin’s Lane Hotel and we will be reporting on this during next week.

But here are just a few of the exciting new sunglasses to be featured. 

Zoobug launches 2012 Optical Collection . the latest optical collection for children aged 2-12yrs, launched this month

Colour rules in kid’s eyewear!

Spring 2012 sees the launch of a cute and colourful retro-inspired optical collection by British kid’s brand Zoobug. Featuring a broad choice of adorable metal and acetate designs, with lots of cool, classic shapes and some exciting new editions, the latest Zoobug optical collection focuses on offering plenty of choice in terms of size and fashion styling for all kids of 2-12 years old.

Pulling inspiration from vintage themes in the grown-up collections, whilst preserving the brand’s commitment to quality and innovative, child-friendly design, the frames boast Zoobug’s hallmark comfort features and fashion-forward details.

Available in beautiful multi-coloured combinations, the range includes some favourite on-trend colourways, including tone-on-tone purple, bold blue and vibrant green. Pattern and decorations are introduced in some styles, in the form of cool stripes or marbling for boys and laser engraving and crystals for girls. All the frames feature the Zoobug logo on one inside end tip and the new inlaid metal logo on the temple.

Julie Diem Le, Director of Zoobug says: “ The frames in my new optical collection are inspired by the vintage trend, but I have interpreted them so the shapes are perfectly adapted to small faces. Zoobug’s approach to fashion is always exciting, and we love to serve up super stylish frames for kids. But that is not all. This collection is designed in the best interests of the child, in terms of the durability, ease of wear and overall comfort with new end tips and well designed nose bridges. We are working with specialist hospitals and leading opticians and we have designed this line to ensure that they have an excellent choice of well-designed, high-quality products for their younger patients.”

Just a few of the optical frames in the Collection:

Zoobug DaisyDAISY

Zoobug’s statement shape for girls, model Daisy, is issued in new vibrant jewel tones, and sizes 40-17 and 43-17. The acetate has been cut to make this style even more fun and quirky, but it is still just as wearable. Choose from pale pink, purple, raspberry or red.


A round metal frame, one of our all-time favourites. A trendy yet wearable classic, the new colours offered for 2012 include blue, brown, pink and turquoise. Sizes 40-18 and 43-18.


A fresh, square unisex design – the perfect blend of vintage and contemporary, designed in some exciting colours - punchy red, this season’s trendy bright blue, classic black/white, or elegant grey. Offered in sizes 40-16 and 43-16.

Zoobug OllieOLLIE

A trendy, round acetate, one of the most desirable shapes in 2012. This is the ultimate mini-me fashion statement for boys or girls. In sizes 42-21 and 44-21, the four colourways are marbled navy, black/red, pale blue/black or dark tortoise.

Zoobug RazzleRAZZLE

A super new girl’s design with laser engraving and crystal details for those who love decoration. A playful, feminine, must-have style, reminiscent of the catseye, offered in sizes 43-17 and 46-17. Colours offered are pale pink, purple, red and brown.

Zoobug StompSTOMP

A new addition to the optical collection, Stomp is a boy’s frame which evokes a retro feel. Offered in four colours: green, blue, red and beige, this smart acetate model has stylish stripes on the temples. Available in sizes 43-16 and 46-16.

THE BEAM COLLECTION from Kirk ready for Mido

After twelve years of development, Kirk Originals are delighted to announce BEAM a brand new collections made entirely from acrylic.

Kirk Originals BlazeHandmade in France from start to finish, this unique collection uses specially enhanced, unique materials to create frames unlike anything ever seen before.

Kirk Originals have been using acrylic temples since the late 1990s but BEAM also benefits from acrylic fronts.

• an incredible range of colours that ar e not found in traditional eyewear
• acrylic polishes to shine like glass
• the frames ar e extremely light and comfortable to wear
• once adjusted they keep their shape so remain fitted and comfortable
• no need for r e-enforcing wires in temples so the lines  remain pure

Kirk Originals Gemma"To celebrate our 20th anniversary in 2012, we wanted to launch something really special,” said Jason Kirk. “Beam is unique, combining technical advancement with aesthetic beauty”.

Kirk Originals have been creating award winning eyewear since 1992. Their new flagship store on Conduit St, London W1has been making headlines in design magazines as well as the fashion and trade press.

They have a reputation for bold colourful eyewear and dress the eyes of style leaders all over the world, celebrity clients include Gary Oldman, Stevie Wonder, Elton John, Oasis, U2, Samuel L.Jackson, Heston Blumenthal and Julia Roberts.

Shapes are oversized with soft lines and curves to emphasise the colour combinations. A new process of colour marriage allows bright hues to merge and separate in tones of fluorescent orange, yellow, pink and aqua. The colours play together to form a unique print so that each frame has its own colour identity and is a personalised, tailored piece.

“ I have done a lot of travelling this year, listening to opticians and the eyewear buying public,”
continued Kirk. “Consumers, like opticians, are so bored with black and tortoise shell. People are seeking out colour and vivacity in their eyewear to brighten up their stores and their lives.”

5 colours: Amber, Coral, Aquamarine, Amethyst, Emerald
RRP: €325

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