Industry Advertising to Profession and Public
There are opportunities to advertise on both www.primaryhealthnet.com (business to business) and www.mylocaloptician.co.uk where the public can be encouraged to take up services and products you or your stockists provide. (Business to Business to Customer).
WHO/WHAT IS PRIMARY HEALTH NET?
Primary Health Net is a web based company that publish two web based magazines for anyone and everyone interested in all aspects of eyecare and eyeware.
Primary Health Net (PHN) the magazine is directed more to the professional aspect of the business. Initially set up to provide LOC's with their own websites to allow each committee to communicate more easily with their members; PHN now provides a wealth of up to date, useful information on clinical, business, LOC, industry and product news. It is our aim to publish optical sector news within 48 hours of the press release being received.
MyLocalOptician (MYLO) is geared more to the public. It contains a source of information and advice on eyecare and eyewear and eye tests.
It also contains a complete database of all registered optical practices with the ability for them to advertise their services and products. In fact you can use this as a promotional tool and enhance the listings of your best customers for just £40 + VAT per year, the normal cost being £95.
WHY SHOULD I ADVERTISE ON PHN/MYLO?
An ad on either or both of our websites provides a far greater and cheaper alternative to the old fashioned hard print ads as any number of downloadable files can be placed on your page to increase the information you want to advertise/promote.
The other thing that makes our advertising plan more special is that instead of just one advert at the back of a magazine, all of our advertiserís logos on the front page at all times. Your banner(s) will also appear in intervals across all the pages of the website apart from the suppliers guide advert pages (this is to avoid your competitorís banners appearing on your page!) Clicking on these logos will direct people to your own page where you can add any information you like regarding your business or products.
I HAVE LOTS OF DIFFERENT PRODUCTS/SERVICES THAT WILL NOT FIT ON ONE PAGE, IS THERE AN OPPORTUNITY TO CHANGE THE CONTENT OF MY PAGE DURING THE YEAR?
The easiest way to advertise all of your products/services is to add two or more pages! However, should this be too costly, the content of your page can be changed monthly to reflect and changes/promotions you may want to advertise. The banner could be as simple as your company logo. Alternatively, we can add a rotating banner by using an animated gif file which allows more information to be seen at first glance.
HOW MANY VISITS DO YOU GET?
Both PHN and MYLO regularly receives around 30,000 professional visits with over 7,000 unique individual visitors per month on PHN.
HOW DOES THAT COMPARE TO PAPER BASED MAGAZINES DELIVERY NUMBERS?
PHN receives more unique visitors than paid subscribers to the leading optical journals. The numbers above are increasing year upon year as more optical people become more familiar with the alternatives that are available to them. Promoting products and services is also just as important to us than the latest news hence why your logos are on the front page and throughout the web pages and not delegated to the back of the magazine.
HOW MUCH DOES IT COST TO ADVERTISE PHN AND MYLO?
The cost of one page and one banner is £1800 per year + VAT, there is also an opportunity to pay quarterly for £600 + VAT per quarter.
Additional pages are charged at £400 each + VAT
Remember some of the paper based magazines charge well over this for a one off advert.
AND IF I PLAN TO ADVERTISE ON BOTH, IS THERE A COMBINED RATE?
The two sites combined are unique in the optical industry in providing two separate advertising opportunities, one to the professionals informing them of promotions and new products/prices etc., and the second to the public, marketing your product and directing them to stockists.
Should you wish to advertise on both sites the cost will be £3000 per year + VAT or £900 per quarter.
WHAT FORMATS DO YOU REQUIRE?
We recommend sending us html files with inline styles. Alternatively you can send us text and jpegs and we can compile your page for you. Should any technical assistance be required, we can provide this at £50 per hour (this will be agreed with you prior to any work being done)
SHOULD I DECIDE TO GO AHEAD WHAT DO I DO NEXT?
Please contact Justine Marsden (contact details below) to discuss your exact requirements. We will then send you a term of agreement form confirming your details and specifications along with your payment plan.
Once we have received all of your information that is to be added to the website an invoice will be issued.
Primary Health Net
T: 020 8776 9542
F: 0871 661 6532