COCO SONG to be directly distributed in THE UK AND REPUBLIC OF IRELAND
Area98 has recently launched direct distribution in the UK and Republic of Ireland for its Coco Song collection, the eyewear which blends the allure of oriental culture with the elegance of Italian style.
This project falls within Area98's development plan aimed at strengthening the brand's direct presence on major eyewear markets.
“Coco Song has become an iconic brand with its own distinctive personality which sets it apart from any other eyewear brand", states Elisio Tessaro, Area98 project and marketing manager.
The La Matta, Genesis Easy and Oliviero Contini collections produced by Area98 will continue to be distributed in the UK and Ireland by PURE EYEWEAR LTD.