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Optical Confederation Welcomes Which? Report

Optical Confederation welcomes Which? consumer report on opticians

June 2014

The Optical Confederation welcomes the latest report from consumer magazine Which? on public satisfaction with eye health provision in the community.

The report (published today) involved more than 5,000 Which? members about their experiences visiting optometrists and opticians to have sight tests and buy spectacles and/or contact lenses in the past three years.

The survey includes UK-wide chains, supermarkets and independent stores with the scores based on time-keeping, staff communication, staff skills, customer service, product rage, store environment, product quality, special offers, price, and value for money.

Levels of public satisfaction peak at 88% based on customers’ satisfaction with the store on their last visit and the likelihood of recommending it to a friend. The survey reveals that local independent stores came top in the polls with a customer score of 88% with members-only store Costco coming second with a score of 86%.

Don Grocott, Optical Confederation Chairman, said: “It is good news for the public that the Which? survey shows that High Street optical practices are providing such high levels of customer satisfaction. Optics is a very competitive business and so it is reasonable to expect great service and good products. It is always worth remembering, however, that the eye examination that determines the correct glasses and contact lenses is vital. It provides an invaluable health check as well as the essential precise measurements to ensure that new glasses and contacts are exactly right.”

 
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