National Eye Health Week announces four major new collaborations for 2013
July 2013 National Eye Health Week (NEHW) is delighted to announce four major new collaborations for 2013. Fight for Sight and the College of Optometrists will become NEHW partners, whilst Viteyes from Butterflies Healthcare will sponsor an initiative highlighting the role nutrition plays in maintaining eye health and Primary Health Net will team up with NEHW to help boost recognition and engagement from eye health intermediaries and the public.
Commenting on this announcement Francesca Marchetti, Chair of NEHW said: “These alliances are key to the success of NEHW 2013, as well as providing much needed funding for the campaign we’ll be working together on some really exciting and innovative projects that we hope will create a genuine step change in public awareness of the importance of good eye health and the need for regular sight tests for all.”
Michele Acton, Chief Executive of Fight for Sight, said: “As the main charity funding eye research in the UK, making sight loss a thing of the past is our key aim. Research is making significant advances in addressing sight loss but we also need to ensure that people are aware of how they can improve their eye health. NEHW helps give people the knowledge they need to do that.”
Whilst, Kamlesh Chauhan, President of the College of Optometrists explained: “The College has a long-shared ambition with NEHW to improve the state of the nation’s eye health and we are delighted to be joining forces during the 2013 campaign. We want to encourage more people to consider their eyes when thinking about their general health, including those most at risk of developing eye conditions, and promote the important role optometrists play in helping people to keep their eyes healthy.”
Bob Hutchinson of Primary Health Net (PHN) comments: “For years we have been building a unique relationship online with both primary care professionals via www.primaryhealthnet.com and a public hungry for information about eyecare and eyewear on www.mylocaloptician.co.uk. Now we can use these two much visited sites to encourage professionals and businesses to engage with NEHW and to spread the campaign nationally working with NEHW to a broader audience.”
Optometrist, James Sutton from Viteyes said: “We’re thrilled to be an official sponsor of NEHW 2013. Together we will be working to educate the public about the link between diet and eye health – a topic that is especially relevant following the recent publication of the AREDS2 study.”
As an independent, self-financing initiative NEHW relies solely on income from third parties to carry out its important work.
Further announcements about official supporters of NEHW 2013 will be made over the coming weeks.
Read about what you can do on www.mylocaloptician.co.uk to help promote NEHW.