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Brulimar launches dedicated Bench Eyewear website

Brulimar launches dedicated Bench Eyewear website

August 2012

Leading eyewear designer and manufacturer Brulimar Optical Group has launched a new high-tech website for its hugely successful Bench and Bench Kids eyewear brands, two of the best-selling ranges in the UK.

Designed to capitalise on demand for the two popular ranges, the site was developed in partnership with expert ICT consultants Itonic Solutions to better handle the growing traffic for sales of the brands.
To maximise the front-end user experience, Bencheyewear.com features 360° rotating images of each model, online check-out facilities and a dedicated portal for stockists to access the newest designs, prices and developments for two of Brulimar’s most in-demand collections.

Howard Librae, managing director of Brulimar Optical Group, said: “Bench has been one of our ‘hero’ brands for as long as we have held the licence, and the introduction of Bench Kids really kick-started the UK trend for fashion branded eyewear for children.

“We felt it was important to capitalise on the brands’ huge appeal, and this website has been crafted into a dedicated b2b sales platform which provides a direct channel from Brulimar to the buyer.
“We are confident that providing an accessible, branded shop window will boost online sales even further. This not just a natural step in the evolution of the Bench and Bench Kids ranges; we anticipate that more and more business will be conducted in this manner across the industry.”

 
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