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Olympic Products Launched

Committee of the Olympic Games and Paralympic Games launches Team GB products

September 2011

London 2012 launches largest ever range of Team GB and ParalympicsGB products
With just under a year to go until the London 2012 Games, the London Organising Committee of the Olympic Games and Paralympic Games has today launched its new range of Team GB and ParalympicsGB products.

This is the first time in Olympic and Paralympic history supporters of the home nation will be able to get behind their team with such a huge range of licensed products.

The product range includes clothing such as T-shirts and sweatshirts, home wares such as cushions and bed sheet sets, children’s colouring-in books, soft toys, collectable jewellery and even scooters and bicycles.

This brand new range features a new addition to the team: Pride the Lion. Pride is Team GB’s mascot and will be available as a soft toy, on books, games, clothing, homewares and many more gifts and collectables.

The 2012 Team GB and ParalympicsGB teams will be the largest ever to represent Great Britain in any sporting event for over 100 years.  The United Kingdom will have over 900 ambitious athletes at the peak of their performance, competing in more sports and disciplines than ever before.

Team GB 2012 Ambassador Jonathan Edwards commented: “Having seen firsthand at the 2000 Sydney Olympic games the impact that visible home support can have on an athlete, this new range is a great way for fans to show their support for Team GB.”

LOCOG Chief Executive Paul Deighton commented: “The Team GB and ParalympicsGB range is not only a great way to show your support but it also helps fund the staging of the Games. Our Olympic and Paralympic hopefuls have made the ultimate commitment to their sport, their team and their nation and now it’s our turn.”

Team GB Chef de Mission Andy Hunt said: “It is fantastic that fans will have a range of items to choose from to get behind Team GB – a brand that stands for commitment, dedication and excellence.  There will be something for everyone so that every person will have the opportunity to feel included and give British athletes the unique advantage of visible home nation support.”

By Games time, an estimated 10,000 London 2012 merchandise items will be on sale in the UK.  It is anticipated that the London 2012 merchandise programme will generate more than £1billion worth of sales, contributing more than £80m to the staging of the Games.

Read about Zoobugs Team GB products below

The Official London 2012 Olympic and Paralympic Games Sunglass Collection and Team GB range for Children comes to SILMO 2011!

The Official London 2012 Sunglass Collection for children of 2-12 years of age will be presented to the optical sector at SILMO this month. Kid’s eyewear specialist Zoobug won the licence to produce the Official Collection in May, in an agreement with the London 2012 Organising Committee, LOCOG.

Offering 100% UV protection for children of 2-12, the London 2012 Children’s Sunglasses are designed first and foremost to protect children’s delicate eyes from the sun, and are fitted with UV400 polycarbonate (Category 3) shatterproof lenses offering high level optical clarity. The frames are also strong and durable, produced in ultralight Grilamide.

Each design boasts flex hinges and innovative soft-grip rubber tips that can be adjusted easily by parents without heating – this ensures that one frame can fit a large age range from 2 and up.
Designed to offer the ideal product for protecting kid’s eyes safely, the sunglasses also represent a special souvenir for the 2012 Olympics. The new frames feature the eyecatching official London 2012 logos embossed on the hinge area of the frame in enticing colours for kids, with fun, fashionable styling. Each frame is presented in a box with transparent front, and accompanied by a practical, protective London 2012 Microfibre Pouch.

The two Official  “London 2012” models available are:

Zoobug Buzz OlympicsDaisy 2012a – a distinctive flower-shape design for girls, offered in pink with the Official “London 2012” logo featuring on the temple. Designed to fit girls from approximately 2 to 12 years.

Buzz 2012a – a winning unisex shape with a subtle wrap shape. Available in navy blue for boys, and hot-pink for girls. The Official “London 2012” logo features on the temple. Designed to fit 2-12 year olds.

TEAM GB Sunglass Range for Kids launches

In addition to the “London 2012” collection, Zoobug will present the official Team GB Sunglasses for kids, launching in September. The three shapes, the iconic Daisy TeamGB, Buzz TeamGB, and Zoom TeamGB1 and 2 offer fantastic brightly coloured designs, based on the Team GB colours and logo featuring the eye-catching Lion’s Head and Olympic Rings. The Daisy TeamGB model with the unique flag design emblazoned on the frame front, is an iconic symbol of the London Games, and is
already billed as a favourite souvenir of young supporters of Team GB.

Zoom Team ZoobugEach model in this line offers 100% UV protection, flex hinges and the soft, adjustable rubber tips. High-quality UV400 polycarbonate lenses (Category 3) with excellent optical clarity are a key feature, ensuring kids have the very best protection for healthy vision. 

Buzz TeamGB – available in navy blue, this unisex style has a wrap shape and comes in size 50-13 with TeamGB temple decoration.

Zoom TeamGB 1 and Zoom TeamGB2 – offered in black and electric blue in size 47-17. A unisex wraparound sports sunglass with TeamGB logo on the temple.

 
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