Salix Consulting wins competitive pitch for National Eye Health Week
Salix Consulting has won the brief to handle the sponsorship and PR for National Eye Health Week 2011. The campaign will take place from Monday 13 – Sunday 19 June this year and aims to drive awareness of the importance of eye health and the need for regular sight tests. Work will begin immediately to promote the campaign and to look for corporate partners.
The campaign is managed by a Steering Group consisting of representatives from optical bodies, charities and providers. Giles Butler, Project Manager for National Eye Health Week, said: “Salix impressed us with their creative thinking and their attention to detail. Their proposal included some exciting strategic ideas coupled with an excellent understanding of the health sector. We anticipate an incredibly successful National Eye Health Week.”
National Eye Health Week aims to unite the whole sector behind this important cause. The campaign will be structured to ensure maximum involvement for all areas and levels of optics and the wider community. This is the second annual national campaign which will build on the success of the first.
Sarah Wrixon, managing director of Salix, said: “We are delighted to have been given the chance to be involved in such an important campaign. Deteriorating eye health can have such a drastic impact on people’s lives but in many cases the condition could be treated if detected early enough. National Eye Health Week is a fantastic concept and I am sure that Salix can help to make a real difference in the future.”
Salix will work closely with the organisers of National Eye Health Week to highlight the importance of eye health and appropriate eye care. It is essential that people are aware that a sight test does not only test vision; it is a vital eye health check.