Soft Contact lens sales penetration across Europe
After an extensive market survey accros 94% of statistics collected in Europe in 2009 by the Euromcontact Board some interesting variations can be shown region by region.
Key: DD Daily Disposable; W/BW/M Weekly, Bi weekly and Monthly; CS Conventional Soft Wear
In 2009 the survey covered by the participating companies showed a growth of 6.18% in sales of all soft lenses to a value of € 1,156 millions (for all 22 countries collected).
The main survey where full stats were made available showed growth for the 11 reported countries was 5.7%, and the value and was valued at € 1,052 millions. (coloured lenses are excluded from the report)
(see Fig 1)
Growth broken down into wearing regime types show a marked growth in D/D lenses (+9.6%) and W/B&M lenses (+5.0%) but CS wear lenses are declining rapidly (-20.2%).
With a total of 9.69% of the 15-64 years old population wearing CLs, the Nordic region SE) is leading the penetration ranking, ahead of a new second this year, Switzerland (7.77%).
Assuming 50% need vision correction, the Nordic region has an almost 20% penetration rate.
The lowest is Germany (2.96%).
Silicone Hydrogels (Fig 4) now have above 50% share in the W/B&M segment (in total) in most countries. Only France, the Netherlands, Italy and Spain are still below the 50% mark.
Russia is leading this line up with close to 80% of the value going to Silicone Hydrogels. Interesting to note, that Nordic, Switzerland, the UK-IE and the Netherlands, the four highest penetration countries, also have Si-Hy shares above 70%. Germany now has close to 60% Si-Hy ( (59.14%).
The report does go into details on rigid lens sales, as a significant proportion of rigid lens sales for example in the United Kingdom, Germany and in the Netherlandsare accounted for by
companies not taking part in this survey.
The lens care market is still declining in almost all regions and the report look at totals in the largest segments HP Hydrogen Peroxide and MPS multi purpose solutions only.
The total Lens Care market across all 22 markets declined by 4.4% to € 2237.5 million; 17 out of the 22 markets had a negative Lens Care growth.
MPS declined 1.6% in value, while HP declined by 6.6%. Together, HP and MPS make up 76.3% of the total LCP market.
The total MPS market value is 3.2 times the HP one. (see Table 4 for all countries, which had MPS and HP data per country)
This annual value of lens care per wearer is highest in Austria and lowest in UK-Ireland. The
difference is 5.0 times! There can be several reasons. The main one is, that a major supplier of
LCP in the UK-IE is missing (SAUFLON).
Other factors could be that the prices in Austria are much higher or that the wearers in Austria are using more bottles in the year, or it can be a combination.
In conclusion, the largest soft lens wearer base is in the Nordic region, at 9.69% of all adults.
The smallest soft lens wearer base among the reported 11 countries is Russia (0.68%, but there is no DD data provided from Russia. Lowest where data in all segments was available was Germany with 2.96% of adults (15 – 64yrs)
In most countries, weekly/bi-weekly and monthly replacement lenses are the most commonly
used, with daily disposables particularly common in the Nordic countries, UK and Ireland and
Daily disposables are a strong growth driver, even after more than 15 years from their
Among the W/B&M, the silicone hydrogel lenses are growing strong and are therefore driving the
change and growth.
Table 1: Reporting companies (in alphabetical order)
Bausch & Lomb
Johnson & Johnson Vision Care
Table 2: Split of all 21 markets in segments (by value) for 2008
Table 3: Markets assessed
The Nordic countries (NO-SE-DK-FI)
The United Kingdom and the Republic of Ireland (UK-IE)
Belgium and Luxembourg (BE-LU)
Russia (RU) (partial data only)
The Netherlands (NL)
Table 4: Markets collected, but not assessed in this report
United Arab Emirates (AE)
Czech Republic & Slovakia (CZ-SK)
Kingdom of Saudi Arabia (SA)
South Africa (ZA)