Advertising Details

There are opportunities to advertise on both www.primaryhealthnet.com (business to business) and www.mylocaloptician.co.uk where the public can be encouraged to take up services and products you or your stockists provide. (Business to Business to Customer).

Industry: Service & Products Promotion

 Double opportunity to advertise to the profession on PHN on products, services and campaigns and the opportunity to enhance those campaigns by directly influencing the market place by advertising to the public on www.mylocaloptician.co.uk.
 Our rates are dramatically cheaper than normal media print you currently purchase or have considered in the past
 Rates are quoted for either one year, quarterly and even 4 weekly for small trade display ads
 Our price for a whole webpage presence viewable 24/7 365 days a year includes a full page with body text logos and images, provides for any downloadable files and a banner ad visible on every page including the pages of the 13 LOC websites and the National LOCSU secure site that we host. Click through from banner to main web page.
 With a webpage you get links to your website and a free entry in the classified optical trade directory and inclusion onto the Online Optical Suppliers Guide Listing.
 Change the page up to 12 times a year free.
 Your images and text will be promptly crawled by Browsers on our Page 1 ranked site and seen by over 7000 professionals each month who visit around 20,000 times each month, a greater number regularly visiting the site than there are paid subscribers to traditional print media journals in Optics.
 Just want exposure with small display ads with no links or download files, just order as many small classified box ads under the categories you select for a minimum cost.

Just look at our rates and average weekly costs and compare to Industry norms even after discounts.

Click here for instructions on how to get your page or trade display ad onto the site

PHN Websites provide a unique opportunity in Optics UK by engaging both public and professionals

1. Sell your products to your stockists
2. Excite the public with your new ideas with ads, text and PR
3. Drive the public to your stockists via lists or your own website
4. Provide offers and vouchers on our promotions page
5. Save money by advertising on both sites

Regional Advertising on the public site

Because of the multi layered structure of the public site (mylocaloptician.co.uk) we can offer test marketing by area (PCT) or region (SHA) this will allow a specific target group of customers to be targeted and on PHN those practices providing services in associated area to be encouraged to supply the product or service advertised. Price on application

Practice Promotion

 Low cost opportunity for all practices to promote their business, and its specialities in your PCT area through www.mylocaloptician.co.uk
 Put your practice on the map with a whole page ad and page tab within your PCT listing which gives you endless possibilities of textual information, pictures ,downloads which could provide further advice, brochures or printable vouchers. It also puts you at the top of the listing and will raise your visibility with Google and other search engines. Great place to add your practice newsletters as downloadable files. You can link from here to your site.
 Featured entry (No web page) raises your listing higher and allows 100 characters inc. spaces where you can tell the public about opening times, parking or specialities.
 Provide Registered Domiciliary Services? The “Find my optician” directory lends itself very well to advertising home services by adding this to your page or featured entry text. And you can also request an individual entry for domiciliary services additional to your practice entry. Discounts are available for multiple entries.

Click this contact form to inform us of any details that need changing. Please do not email or call us for these changes as the contact form will ensure that the changes are made as soon as possible.

LOC/PCT Promotion

PHN public mini sites linked to those LOCs with a PHN website

The public can be given the additional advantage of viewing local knowledge provided by the LOC of the area of local provision and protocols special to the area within the Directory of Services (DOS). If you would like to view what that can look like then on the site click on http://somerset.mylocaloptician.co.uk.

Two ways to highlight your area’s service provision which is a matter of necessity under World Class Commissioning for PCTs to get the message out. Perhaps they might consider sharing the costs?

1. Where a PCT region coincides with one of the 13 PHN LOC sites PHN hosts the LOC can opt for a public area. Just upgrade your secure site with the add-on public mini-site and all featured listings and specialties will be visible as well as any number of pages telling your local population what eye care services and enhanced services are available.

The Cost is £400 per year plus VAT

Perhaps you should encourage your local LOC to consider owning a PHN site so it and you can gain the benefits of an interactive knowledge platform.

2. Where an LOC does not have a PHN website capability your LOC can still have a Public Presence with your entry listing enhanced. We will build the pages for you; just give us your local service protocols and information relating to the PCT. The build cost is currently on special offer £100 for the set up and £400 for each years hosting. Again consider asking for a local PBC/PCT grant towards funding the costs?